Celebrating life is the premise of uppseedaisees. That, and comfort. Oh, and a style that their fans -- or as uppseedaisees' creators call them, "girlfriends" -- term as fun, hip, and unique. Since the line was launched in the year 2000, the Birmingham-based uppseedaisees loungewear company has grown from the buzz in 'Bama to the news in New York. Celebrities like Rosie O'Donnell and Courteney Cox-Arquette have taken note of the line, which was created out of necessity by our founder Leslie after her first child was born.

Longing for loungewear that combined support, comfort and style, Leslie combed the globe and came up with zilch. So she and her girlfriends relented to design and make their very own line of pajamas and robes that could go from the sink to the salon, without soliciting scowls from Birmingham society matrons. uppseedaisees designs, creates, manufactures and sells women's loungewear that is uniquely modern, sophisticated, youthful, imaginative, comfortable and versatile.

uppseedaisees are for young mothers, housewives, students and active older adults who desire to augment their wardrobes with articles that are "hip" but not trendy, modest but not matronly, tasteful but not staid, and fun but not flippant. Truly, there's nothing else like it.

The line has gained national attention in part by gaining good press in publications like Women's Wear Daily, US Weekly and Young and Modern, and by appearing in gift baskets for programs such as the Daytime Emmy Awards, the Grammy Awards and the Rosie O'Donnell Show. The perky peejays made an appearance on the Friends episode "The One Where Chandler Takes a Bath" or as we prefer to call it, "The One Where Monica wears uppseedaisees." With more on the horizon, there's bound to be a queue of the rich and famous -- and the not-so -- forming to snatch upp some 'daisees of their own.'